MCC-201 Best Vce - Valid MCC-201 Study Guide

The MCC-201 certification exam is one of the top-rated career advancement certifications in the market. This MCC-201 exam dumps have been inspiring beginners and experienced professionals since its beginning. There are several personal and professional benefits that you can gain after passing the Marketing Cloud Connect Essentials (MCC-201) exam.

The MCC-201 Exam is designed to test the knowledge of professionals on Marketing Cloud Connect, including the integration process, synchronization of data between the Salesforce CRM and Marketing Cloud, and the use of various tools and features to manage and analyze customer data. MCC-201 exam also covers topics such as email marketing, mobile messaging, automation, and reporting, which are essential for professionals who want to succeed in the marketing field.

Salesforce is a well-known cloud-based customer relationship management (CRM) software that is used by organizations of all sizes to manage their customer data, sales, and marketing efforts. Salesforce offers a variety of certifications to help professionals demonstrate their expertise in various areas of the platform. One such certification is the Salesforce MCC-201: Marketing Cloud Connect Essentials.

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q69-Q74):

NEW QUESTION # 69
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers

A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
B. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
C. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
E. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.

Answer: D,E

NEW QUESTION # 70
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

A. Create an Import Activity to import alumni data into Salesforce Report.
B. Use Data Designer to link student and alumni data to the contact record.
C. Create list attribute to store student data from Sales Cloud.
D. Use Synchronized Data Sources to obtain data from Sales Cloud.

Answer: B,D

NEW QUESTION # 71
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

A. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
B. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
C. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
D. Share Sales Cloud user licenses across Marketing Cloud users

Answer: B,D

NEW QUESTION # 72
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

A. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
B. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
C. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
D. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry

Answer: D

Explanation:
A File Drop Automation with a Verification Activity can be used to fulfill the requirement of sending an email to all contacts who have signed up for its newsletter, but have not joined its loyalty program. A File Drop Automation can be used to trigger an automation when a file is uploaded to the Marketing Cloud FTP. A Verification Activity can be used to check the number of records in the file and stop the automation if the file is empty. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5

NEW QUESTION # 73
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?

A. The Email Opt Out field needs to be added to the Contact Page Layout.
B. The previous send's user needed to have edit permissions in Salesforce,
C. Email Opt Out is only updated if the send originates in Salesforce.
D. The previous send used Email Address as a Subscriber Key.

Answer: D

Explanation:
The subscriber key is a unique identifier for each subscriber in Marketing Cloud. It is used to track subscriber preferences, behaviors, and attributes across channels and business units. If the previous send used email address as a subscriber key, it would not match the subscriber key in Sales Cloud, which is usually the contact or lead ID. Therefore, the email opt out status would not be synchronized between Marketing Cloud and Sales Cloud, and the customer could receive an email through MCC even after unsubscribing from the previous send. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 74
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MCC-201 Best Vce - Valid MCC-201 Study Guide

Pass Guaranteed MCC-201 - Latest Marketing Cloud Connect Essentials Best Vce

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q69-Q74):

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